AI and Marketing
AI and Advanced Marketing: Digital and ChatGPT
The AI and advanced marketing course connects digital marketing, data analysis and user experience.
4 hoursOnline
Programme and detailsTHE COURSE CATALOGUEArtificial Intelligence Courses for Business:
Artificial Intelligence Courses for Business:
choose your next step.
An artificial intelligence course for business helps teams and professionals understand the tools, applications and limitations of AI in their everyday work.
The Business AI School catalogue brings together courses in generative AI, digital marketing, data analysis and AI applications across professional sectors.
Courses
70 courses
Generative AI and ChatGPT
ChatGPT and Content Creation
The ChatGPT course for business and marketing explores content creation with language models.
4 hoursOnline
Programme and detailsGenerative AI and ChatGPT
Prompt Engineering: Interacting with ChatGPT and Language Models
The Prompt Engineering course explores how to design instructions for ChatGPT and other language models.
4 hoursOnline
Programme and details
AI and Marketing
Marketing Automation and AI
AI-powered marketing automation connects workflows, segmentation and personalised communications.
4 hoursOnline
Programme and detailsGenerative AI and ChatGPT
Generative AI for Content Marketing
Generative AI for content marketing can support writing, customer service and lead generation.
4 hoursOnline
Programme and detailsAI and Marketing
Predictive Marketing: Predictive Analysis with AI
Predictive marketing with AI uses data and models to estimate trends and behaviour.
4 hoursOnline
Programme and details
AI and Marketing
AI for SEO and Content Optimization
AI for SEO and content optimisation supports search analysis and the evaluation of digital content.
4 hoursOnline
Programme and detailsAI and Marketing
Social Media Marketing with AI
Social media marketing with AI applies digital tools to planning and analysing social media activities.
4 hoursOnline
Programme and details
Data and Business Intelligence
Programming in Python with ChatGPT for Data Analysis
The Python with ChatGPT for data analysis course introduces tools and methods for integrating language models into Python workflows.
4 hoursOnline
Programme and detailsData and Business Intelligence
Business Intelligence and Statistics for Marketing
Business intelligence for marketing organises data and indicators to support decision-making.
4 hoursOnline
Programme and detailsAI and Marketing
Customized Customer Journey with AI
The AI-personalised customer journey connects touchpoints with customer information.
4 hoursOnline
Programme and detailsGenerative AI and ChatGPT
Generative AI for the Launch of New Products
Generative AI for new product launches can support marketing content and communications.
4 hoursOnline
Programme and detailsAI and Marketing
SEA with AI: Optimized Search Engine Advertising
The SEA with AI course explores search engine campaigns, automated systems and advertising metrics.
Programme and detailsAI and Marketing
AI and Customer Experience: Engagement Strategies
AI for customer experience connects data, personalisation and customer journey design.
4 hoursOnline
Programme and detailsAI and Marketing
AI-driven CRM and Loyalty Programs
The AI-driven CRM and loyalty programmes course explores customer management and the RFM model.
4 hoursOnline
Programme and details
Life Skills
Personal Branding and Self-Marketing
Personal branding and self-marketing help define and communicate your professional identity.
4 hoursOnline
Programme and detailsLife Skills
Emotional Intelligence and Professional Relationships
Emotional intelligence connects emotional awareness with professional relationships.
4 hoursOnline
Programme and detailsLife Skills
Personal Leadership and Team Motivation
Personal leadership and team motivation involve communication, people and shared goals.
4 hoursOnline
Programme and detailsLife Skills
Public Speaking and Impactful Presentations
Public speaking involves preparing and delivering messages to an audience.
4 hoursOnline
Programme and detailsLife Skills
Problem Solving and Decision Making in a Business Context
Problem solving and decision making connect problem analysis with the evaluation of alternatives.
4 hoursOnline
Programme and detailsAI for business sectors
Accountability for AI: Navigating the Future of Regulation
The accountability and AI course explores responsibility, risk assessment and compliance processes.
20 hoursIn person
Programme and detailsAI and Marketing
AI and Digital Advertising
AI in digital advertising supports analysis, targeting and campaign organisation.
4 hoursOnline
Programme and detailsAI for business sectors
AI and E-commerce: Innovative Solutions and Strategies
AI for e-commerce connects sales analysis, recommendations and customer support.
20 hoursIn person
Programme and detailsAI and Marketing
AI and Dynamic Pricing
Dynamic pricing with AI uses data and models to support pricing decisions.
4 hoursOnline
Programme and detailsData and Business Intelligence
AI and Market Research: Advanced Statistical Methods
AI for market research complements statistical methods for interpreting data and behaviour.
4 hoursOnline
Programme and detailsAI and Marketing
AI and UX: Designing Personalized Experiences
AI for UX connects data analysis, interaction design and personalisation.
4 hoursOnline
Programme and detailsAI and Marketing
AI in Marketing: Automation and Efficiency
AI in marketing connects segmentation, personalised communications and performance analysis.
20 hoursIn person
Programme and detailsAI and Marketing
AI for B2B Demand Generation
AI for B2B demand generation connects prospect identification, segmentation and lead scoring.
4 hoursOnline
Programme and detailsAI and Marketing
AI for CRM Management: From Theory to Practice
AI for CRM management connects purchase data, the RFM model and customer targeting.
4 hoursOnline
Programme and detailsAI for business sectors
AI, Logistics and Warehouse: Redefining Warehouses and Logistics for the Future
AI for logistics and warehousing connects demand forecasting, inventory and process organisation.
20 hoursIn person
Programme and detailsGenerative AI and ChatGPT
Applications of ChatGPT in Marketing
ChatGPT applications in marketing include content, campaigns and customer service.
4 hoursOnline
Programme and detailsAI for business sectors
AR/VR Marketing Integrated with AI
The AR/VR marketing with AI course introduces technologies and models that can support immersive experiences.
4 hoursOnline
Programme and detailsAI and Marketing
Data-Driven B2B Marketing with AI
Data-driven B2B marketing with AI connects customer analysis with commercial planning.
4 hoursOnline
Programme and detailsAI and Marketing
B2C Marketing and Advanced Personalization
B2C marketing and advanced personalisation start with understanding customers.
4 hoursOnline
Programme and detailsAI and Marketing
Behavioral Economics and AI: New Frontiers in Marketing
Behavioural economics with AI connects consumer decisions with analytical technologies.
4 hoursOnline
Programme and detailsData and Business Intelligence
Big Data and Marketing: Analysis and Strategies
Big data and marketing connect large datasets with campaign decisions.
4 hoursOnline
Programme and detailsGenerative AI and ChatGPT
Understanding Artificial Intelligence: Turing Test and Reasoning
The Turing Test provides a starting point for discussing what intelligence means in artificial systems.
4 hoursOnline
Programme and detailsAI and Marketing
Competitive Analysis with AI: Insights and Strategies
Competitive analysis with AI connects market analysis, segmentation and competitor research.
4 hoursOnline
Programme and detailsLife Skills
Creativity and Innovation: Original Solutions in the Workplace
Creativity and innovation help explore alternatives when facing workplace challenges.
4 hoursOnline
Programme and detailsLife Skills
Customer-Centric Mindset and Value Creation and Value Creation
A customer-centric mindset focuses on customers and value creation.
4 hoursOnline
Programme and detailsData and Business Intelligence
Data Storytelling and Reporting with AI
Data storytelling with AI connects statistical analysis, visualisation and reporting.
4 hoursOnline
Programme and detailsAI and Marketing
Digital Planning and AI
Digital planning with AI connects marketing goals, market analysis and digital tools.
4 hoursOnline
Programme and detailsAI for business sectors
E-commerce and AI: Personalization and Optimization
E-commerce with AI connects personalisation, data and the optimisation of digital activities.
4 hoursOnline
Programme and detailsLife Skills
Emotional Selling and Neuroselling: Winning Over the Customer
Emotional selling and neuroselling explore the role of emotions in commercial relationships.
4 hoursOnline
Programme and detailsAI for business sectors
Pharmaceutical and AI: Machine Learning Applications
Machine learning applications in pharmaceuticals require data interpretation and an understanding of context.
4 hoursOnline
Programme and detailsLife Skills
Conflict Management and Interpersonal Communication in the Office
Conflict management requires attention to communication and workplace relationships.
4 hoursOnline
Programme and detailsLife Skills
Time Management and Productivity in Business
Time management connects work organisation with productivity tools.
4 hoursOnline
Programme and detailsAI and Marketing
Google Marketing and AI: Tools and Best Practices
Google marketing and AI connects Google tools with campaign planning and measurement.
4 hoursOnline
Programme and detailsAI for business sectors
Introduction to AI in Business: Principles and Strategy
Introducing AI into business starts with concepts, definitions and the evolution of technology.
4 hoursOnline
Programme and detailsData and Business Intelligence
Machine Learning and Advanced Segmentation
Machine learning and advanced segmentation connect learning models with data interpretation.
4 hoursOnline
Programme and detailsAI and Marketing
Email Marketing with AI and Data Mining
Email marketing with AI and data mining connects data analysis, segmentation and personalisation.
4 hoursOnline
Programme and detailsAI for business sectors
Base Farma Personalized Marketing: Data and Segmentation
Personalised marketing in the pharmaceutical sector uses data and segmentation to differentiate communications.
4 hoursOnline
Programme and detailsLife Skills
Strategic Negotiation and Sales Techniques
Strategic negotiation connects goals, relationships and communication in the sales process.
4 hoursOnline
Programme and detailsAI and Marketing
NeuroMarketing with AI
Neuromarketing with AI explores attention, decision-making and communication.
4 hoursOnline
Programme and detailsAI and Marketing
Omnichannel Marketing and AI
Omnichannel marketing with AI requires a coordinated understanding of channels and interactions.
4 hoursOnline
Programme and detailsLife Skills
Critical Thinking and Logical Reasoning in the Workplace
Critical thinking and logical reasoning help examine workplace problems and arguments.
4 hoursOnline
Programme and detailsAI and Marketing
Personal Branding and AI: Creating Your Digital Footprint
Personal branding with AI connects professional identity with communication techniques.
4 hoursOnline
Programme and detailsLife Skills
Persuasion and Hypnotic Techniques for Leadership
Persuasion in leadership requires an awareness of communication approaches and their limitations.
4 hoursOnline
Programme and detailsAI and Marketing
Strategic Planning with AI and Big Data
Strategic planning with AI and big data requires an understanding of the technologies and their applications.
4 hoursOnline
Programme and detailsAI and Marketing
NLP and AI: Advanced Communication Techniques in Marketing
The NLP and AI in marketing course introduces communication approaches and digital tools.
4 hoursOnline
Programme and detailsLife Skills
NLP and Effective Communication for Team Collaboration
NLP for team communication explores verbal, non-verbal and relational aspects.
4 hoursOnline
Programme and detailsAI and Marketing
Advertising on Facebook and Meta with AI: Targeting and Automation
Advertising on Facebook and Meta with AI integrates targeting, data analysis and automation.
4 hoursOnline
Programme and detailsData and Business Intelligence
RFM and CLV: Customer Evaluation and Loyalty
RFM analysis and CLV offer different perspectives on customer behaviour and value.
4 hoursOnline
Programme and detailsData and Business Intelligence
Sales Forecasting with AI: Algorithms and Best Practices
Sales forecasting with AI applies statistics and predictive models to sales.
4 hoursOnline
Programme and detailsAI and Marketing
Prospect Segmentation and Classification with AI
Prospect segmentation with AI connects audience analysis with contact classification.
4 hoursOnline
Programme and detailsAI and Marketing
SEO with AI: Content Optimization and Ranking
SEO with AI applies digital tools to content review and performance analysis.
4 hoursOnline
Programme and detailsAI for business sectors
Security 2.0: AI Revolution in the World of Cybersecurity
AI for cybersecurity can support anomaly detection and threat response.
20 hoursIn person
Programme and detailsAI and Marketing
Social Listening and AI: Social Media Monitoring and Analysis
Social listening with AI involves monitoring conversations and analysing social data.
4 hoursOnline
Programme and detailsLife Skills
Visual Communication and Storytelling for Business
Visual communication and storytelling connect messages, images and narrative in business.
4 hoursOnline
Programme and detailsAI and Marketing
Voice and Chatbot Marketing
Voice and chatbot marketing involves intelligent agents and digital interactions.
4 hoursOnline
Programme and details⌕
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FIND YOUR DIRECTION
How do I choose the right course?
Consider your starting level, the tools you already know, your professional goals and the skills you want to develop. Check the course pages for content, prerequisites and participation options.
Request informationSkills and business projects
You can start with the ChatGPT course, explore predictive marketing or discoverAI for e-commerce. For an implementation project, explore artificial intelligence for business at Barbarossa & Partners.