AI and Marketing

Course: AI in Marketing: Automation and Efficiency

AI in marketing connects segmentation, personalised communications and performance analysis. The course introduces chatbots, automation and machine learning to assess how AI can be integrated into marketing activities.

Explore the programme Request information

Understand. Apply. Evaluate.

AI in Marketing: Automation and Efficiency: learning and professional applications — Illustrative image generated with AI

Duration20 hours

DeliveryIn person

CertificateCertificate of completion

THE SKILLS

What you will learn.

In this course you will learn how to apply AI to improve audience segmentation, personalise customer communications, support engagement through relevant content and channels, and analyse data for more effective strategic decisions. You will explore chatbots, automation tools and machine learning techniques to understand growth opportunities and adapt marketing strategies to emerging trends.

THE PROGRAMME

A course, step by step.

10 course modules

MODULE 1

Introduction to AI in marketing

an overview of artificial intelligence and its impact on marketing.

MODULE 2

Advanced segmentation

using AI to identify and reach the right audience accurately.

MODULE 3

Personalising communications

applying AI to personalised messages and content to support engagement.

MODULE 4

Chatbots and automation

exploring tools and techniques to improve customer service and automate interactions.

MODULE 5

Machine learning for marketing

understanding its applications in targeting, forecasting and data analysis.

MODULE 6

Performance analysis and data-driven decision making

interpreting and using AI-generated data for effective strategic decisions.

MODULE 7

Innovation in communication channels

using AI to adapt to change and improve social media, email marketing and other channels.

MODULE 8

Improving customer experience

using AI to understand customer needs and provide excellent service.

MODULE 9

Strategic AI integration

incorporating AI in marketing into business planning and strategies.

MODULE 10

Trends and the future of AI in marketing

examining emerging technologies and future growth opportunities.

What the course includes

Downloadable resources
Certificate of completion

WHO IT IS FOR

Find your starting point.

Marketing professionals
Entrepreneurs and small business owners
Data analysts and data scientists
Students and recent graduates
Software developers and engineers

Before you start

Basic Knowledge of Marketing: A general understanding of marketing concepts, strategies, and practices is necessary to follow and apply lessons on artificial intelligence in this context.
Computer and Online Navigation Skills: The ability to effectively use computers and the internet and familiarity with digital platforms, social media, and data analysis tools to fully exploit the potential of AI in marketing.

YOUR QUESTIONS, ANSWERED

Questions about the course.

Who is this course for?

This course is intended for Marketing professionals, Entrepreneurs and small business owners, Data analysts and data scientists, Students and recent graduates.

How long is the course and how is it delivered?

The stated duration is 20 hours, delivered in person. Availability and terms must be confirmed with the school.

How can I request information?

Use the form at the bottom of this page and tell us your goals. Your enquiry will be forwarded to the Business AI School team.

Is a certificate available?

The course page specifies: Certificate of completion. Ask the school to confirm the details of the document issued.

YOUR NEXT STEP

Your next step
starts here.

Would you like information about AI courses or training opportunities for your business?

Course programmes and content
Participation options
Training for businesses and teams

Prefer to explore? Discover all courses

LET'S TALK ABOUT YOUR GOALS

Request information

Tell us what interests you and what you need.