
AI and Advanced Marketing: Digital and ChatGPT
The AI and advanced marketing course connects digital marketing, data analysis and user experience.
Artificial intelligence is expanding the possibilities for using data and digital tools in marketing.
Business AI School’s AI Marketing courses explore AI applications in content creation, campaign design, customer management and performance analysis.

The AI and advanced marketing course connects digital marketing, data analysis and user experience.

AI-powered marketing automation connects workflows, segmentation and personalised communications.

Predictive marketing with AI uses data and models to estimate trends and behaviour.

AI for SEO and content optimisation supports search analysis and the evaluation of digital content.

Social media marketing with AI applies digital tools to planning and analysing social media activities.

The AI-personalised customer journey connects touchpoints with customer information.

The SEA with AI course explores search engine campaigns, automated systems and advertising metrics.
Programme and details
AI for customer experience connects data, personalisation and customer journey design.

The AI-driven CRM and loyalty programmes course explores customer management and the RFM model.

AI in digital advertising supports analysis, targeting and campaign organisation.

Dynamic pricing with AI uses data and models to support pricing decisions.

AI for UX connects data analysis, interaction design and personalisation.

AI in marketing connects segmentation, personalised communications and performance analysis.

AI for B2B demand generation connects prospect identification, segmentation and lead scoring.

AI for CRM management connects purchase data, the RFM model and customer targeting.

Data-driven B2B marketing with AI connects customer analysis with commercial planning.

B2C marketing and advanced personalisation start with understanding customers.

Behavioural economics with AI connects consumer decisions with analytical technologies.

Competitive analysis with AI connects market analysis, segmentation and competitor research.

Digital planning with AI connects marketing goals, market analysis and digital tools.

Google marketing and AI connects Google tools with campaign planning and measurement.

Email marketing with AI and data mining connects data analysis, segmentation and personalisation.

Neuromarketing with AI explores attention, decision-making and communication.

Omnichannel marketing with AI requires a coordinated understanding of channels and interactions.

Personal branding with AI connects professional identity with communication techniques.

Strategic planning with AI and big data requires an understanding of the technologies and their applications.

The NLP and AI in marketing course introduces communication approaches and digital tools.

Advertising on Facebook and Meta with AI integrates targeting, data analysis and automation.

Prospect segmentation with AI connects audience analysis with contact classification.

SEO with AI applies digital tools to content review and performance analysis.

Social listening with AI involves monitoring conversations and analysing social data.

Voice and chatbot marketing involves intelligent agents and digital interactions.
Explore how generative tools can support copywriting, editorial planning and digital communication.
Explore the technologies and processes used in organic search, advertising and performance analysis.
Understand how automation and data analysis can support contact management and personalised communications.
Learn about predictive analytics methods and machine learning applications in marketing strategies.
To apply these skills in a practical project, exploreartificial intelligence for business at Barbarossa & Partners.
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