AI and Marketing
AI and Advanced Marketing: Digital and ChatGPT
The AI and advanced marketing course connects digital marketing, data analysis and user experience.
4 hoursOnline
Programme and detailsOUR LEARNING AREAS
AI Courses for Business Sectors
Explore artificial intelligence in e-commerce, logistics, CRM and other professional settings.
17 COURSES
Explore the full catalogueStart with your goals.
AI and Marketing
Customized Customer Journey with AI
The AI-personalised customer journey connects touchpoints with customer information.
4 hoursOnline
Programme and detailsAI and Marketing
AI and Customer Experience: Engagement Strategies
AI for customer experience connects data, personalisation and customer journey design.
4 hoursOnline
Programme and detailsAI and Marketing
AI-driven CRM and Loyalty Programs
The AI-driven CRM and loyalty programmes course explores customer management and the RFM model.
4 hoursOnline
Programme and details
AI for business sectors
Accountability for AI: Navigating the Future of Regulation
The accountability and AI course explores responsibility, risk assessment and compliance processes.
20 hoursIn person
Programme and detailsAI for business sectors
AI and E-commerce: Innovative Solutions and Strategies
AI for e-commerce connects sales analysis, recommendations and customer support.
20 hoursIn person
Programme and detailsAI and Marketing
AI and Dynamic Pricing
Dynamic pricing with AI uses data and models to support pricing decisions.
4 hoursOnline
Programme and detailsAI and Marketing
AI for CRM Management: From Theory to Practice
AI for CRM management connects purchase data, the RFM model and customer targeting.
4 hoursOnline
Programme and detailsAI for business sectors
AI, Logistics and Warehouse: Redefining Warehouses and Logistics for the Future
AI for logistics and warehousing connects demand forecasting, inventory and process organisation.
20 hoursIn person
Programme and detailsAI for business sectors
AR/VR Marketing Integrated with AI
The AR/VR marketing with AI course introduces technologies and models that can support immersive experiences.
4 hoursOnline
Programme and detailsAI for business sectors
E-commerce and AI: Personalization and Optimization
E-commerce with AI connects personalisation, data and the optimisation of digital activities.
4 hoursOnline
Programme and detailsAI for business sectors
Pharmaceutical and AI: Machine Learning Applications
Machine learning applications in pharmaceuticals require data interpretation and an understanding of context.
4 hoursOnline
Programme and detailsAI for business sectors
Introduction to AI in Business: Principles and Strategy
Introducing AI into business starts with concepts, definitions and the evolution of technology.
4 hoursOnline
Programme and detailsAI and Marketing
Email Marketing with AI and Data Mining
Email marketing with AI and data mining connects data analysis, segmentation and personalisation.
4 hoursOnline
Programme and detailsAI for business sectors
Base Farma Personalized Marketing: Data and Segmentation
Personalised marketing in the pharmaceutical sector uses data and segmentation to differentiate communications.
4 hoursOnline
Programme and detailsAI for business sectors
Security 2.0: AI Revolution in the World of Cybersecurity
AI for cybersecurity can support anomaly detection and threat response.
20 hoursIn person
Programme and detailsAI and Marketing
Voice and Chatbot Marketing
Voice and chatbot marketing involves intelligent agents and digital interactions.
4 hoursOnline
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