Design the tool
campaign objectives, users, workflow and required data.
The Vibe Coding for Marketing course explores AI tools and applications for campaigns, content and KPIs. Learn to turn a marketing process into a prototype with organized data, reviewable output and result checks.

A custom tool can bring together tasks spread across documents and spreadsheets. The course starts with the process to build features that are useful to the team.
campaign objectives, users, workflow and required data.
brief forms, variant generation, brand voice and editorial review.
import results, define metrics and create verifiable summaries.
connect steps, approvals, error handling and prototype validation.
Build a prototype that collects a campaign brief, suggests content variants and displays KPIs from example data, with a review step before use.
Applications include reviewing copy, data and assets before use. Automation is designed with approval steps appropriate to the task.
The method can be applied to different clients and workflows while keeping project briefs, identities, data and permissions separate.
The proposed duration is 8 hours. The school will confirm scheduling, session structure, delivery arrangements and tool requirements according to the agreed course.
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