MODULE 1
Strategy and qualification
ideal customers, funnel stages and criteria for assessing leads.
AI and Marketing
AI Sales: Lead Generation and Sales Automation
The AI Sales course explores lead generation and sales automation. Learn to organize prospect information, prepare relevant communications and connect activities to your CRM while checking data quality and results.
Understand. Apply. Evaluate.
Programme4 course modules
DestinatariProfessionals and businesses
ArrangementsInformation on request
Why choose this course.
Sales automation works best with a clear process. This course distinguishes repetitive tasks, sales decisions and communications requiring approval.
THE SKILLS
What you will learn.
- Define lead qualification criteria.
- Structure data and activities within the sales process.
- Prepare personalized messages for review before sending.
- Measure the process using relevant indicators.
THE PROGRAMME
A course, step by step.
MODULE 2
Research and data
gather information from permitted sources, organize it in the CRM and verify accuracy.
MODULE 3
Assisted communication
initial messages, follow-ups and meeting preparation with human review.
MODULE 4
Workflows and measurement
activities, assignments, reminders, response rates and opportunity quality.
What the course includes
- Applied exercise described in the programme
WHO IT IS FOR
Find your starting point.
- Sales managers and commercial directors
- Business developers and account managers
- Business owners and B2B consultants
Before you start
- Basic understanding of your sales process.
- Demonstration data is sufficient; real contact lists are not needed.
An example application
Design a demonstration flow from qualified lead to follow-up, with a CRM record, communication draft, salesperson approval and evaluation metrics.
YOUR QUESTIONS, ANSWERED
Questions about the course.
Does the course involve automatic outreach to contacts found online?
The programme considers permitted sources, relevance and contact rules. Exercises can use fictional data without sending real messages.
Can I use an existing CRM?
The method starts from the process. Specific integrations depend on the chosen CRM’s features, permissions and available plans.
How can I find out the duration and participation arrangements?
Use the form on this page to describe your needs and starting level. The school will confirm availability, duration, delivery arrangements, tool requirements and course conditions.
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Your next step
starts here.
Would you like information about AI courses or training opportunities for your business?
- Course programmes and content
- Participation options
- Training for businesses and teams
LET'S TALK ABOUT YOUR GOALS
Request information
Tell us what interests you and what you need.