MODULE 1
Analyze the store
purchase journeys, conversion barriers and baseline metrics.
AI and Marketing
E-commerce AI: Grow Online Sales with Artificial Intelligence
The E-commerce AI course examines how to use artificial intelligence in online retail. Explore catalogs, content, customer experience and sales analysis to design improvements that can be measured.
Understand. Apply. Evaluate.
Programme4 course modules
DestinatariProfessionals and businesses
ArrangementsInformation on request
Why choose this course.
Improving an online store means connecting catalog quality, customer experience and data. AI can support these steps while content and outcomes remain under review.
THE SKILLS
What you will learn.
- Identify tasks and content suitable for AI experiments.
- Create accurate descriptions without inventing product features.
- Design a support experience consistent with the store.
- Assess changes using metrics and tests.
THE PROGRAMME
A course, step by step.
MODULE 2
Catalog and content
product attributes, descriptions, FAQs and visuals consistent with real products.
MODULE 3
Experience and communication
recommendations, support and relevant messages across the customer journey.
MODULE 4
Testing and analysis
improvement hypotheses, variant comparisons, metrics and result interpretation.
What the course includes
- Applied exercise described in the programme
WHO IT IS FOR
Find your starting point.
- E-commerce managers and business owners
- Catalog and customer service managers
- Marketing professionals and digital consultants
Before you start
- Basic understanding of online retail.
- Use example data or store data you are authorized to access.
An example application
Review a demonstration product category: listings, supporting content and a test proposal, with baseline metrics and criteria for deciding whether to retain the change.
YOUR QUESTIONS, ANSWERED
Questions about the course.
Does AI guarantee higher sales?
No. The course teaches how to formulate and test hypotheses. Sales also depend on products, demand, prices, traffic and store operations.
Is it tied to a specific platform?
The method covers processes and content and can be adapted. A dedicated course addresses WordPress and Shopify configuration.
How can I find out the duration and participation arrangements?
Use the form on this page to describe your needs and starting level. The school will confirm availability, duration, delivery arrangements, tool requirements and course conditions.
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Your next step
starts here.
Would you like information about AI courses or training opportunities for your business?
- Course programmes and content
- Participation options
- Training for businesses and teams
LET'S TALK ABOUT YOUR GOALS
Request information
Tell us what interests you and what you need.