MODULE 1
Technical SEO
crawling, indexing, canonicals, sitemaps, links and Search Console checks.
AI and Marketing
SEO, GEO and AI Search: Visibility on Google and AI Search Engines
The SEO, GEO and AI Search course covers visibility on Google and in AI search experiences. It connects technical accessibility, useful content, sources and measurement without promising guaranteed rankings or citations.
Understand. Apply. Evaluate.
Programme4 course modules
DestinatariProfessionals and businesses
ArrangementsInformation on request
Why choose this course.
Search evolves, but a site still needs to be understandable, accessible and trustworthy. The course distinguishes verifiable actions from unsupported visibility promises.
THE SKILLS
What you will learn.
- Check that a page is accessible and indexable.
- Design clear content addressing relevant questions.
- Distinguish useful structured data from markup unsupported by visible content.
- Plan checks for SEO and AI search visibility.
THE PROGRAMME
A course, step by step.
MODULE 2
Research and content
intent, questions, page architecture and clear answers supported by sources.
MODULE 3
GEO and AI search
content discoverability, entities, information consistency and limitations of generated citations.
MODULE 4
Measurement and review
queries, traffic, conversions and periodic comparison of available evidence.
What the course includes
- Applied exercise described in the programme
WHO IT IS FOR
Find your starting point.
- SEO specialists and content managers
- Web marketers and communication managers
- Business owners and website managers
Before you start
- Basic knowledge of web content management.
- Search Console access is useful but not essential for the examples.
References and further reading
An example application
Audit a demonstration page: review robots directives, answer structure, sources and links, then define priorities and a measurement plan.
YOUR QUESTIONS, ANSWERED
Questions about the course.
Does GEO guarantee citations from ChatGPT or Google?
No. Course activities do not guarantee rankings or citations. The focus is quality, accessibility and checks aligned with search engine guidance.
Are special files or markup required to appear in AI results?
The course starts with technical requirements and actual content. Any specific initiatives should be evaluated using official documentation and measurement rather than assumptions.
How can I find out the duration and participation arrangements?
Use the form on this page to describe your needs and starting level. The school will confirm availability, duration, delivery arrangements, tool requirements and course conditions.
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Your next step
starts here.
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- Participation options
- Training for businesses and teams
LET'S TALK ABOUT YOUR GOALS
Request information
Tell us what interests you and what you need.