AI and Marketing

AI Social Media Manager: Strategy and Automated Content

The AI Social Media Manager course connects strategy, editorial calendars and content production. Learn to use AI for ideas, format adaptation and workflows with review, brand consistency and measurement.

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Understand. Apply. Evaluate.

Illustrative scene for the AI Social Media Manager course — Illustrative image generated with AI

Programme4 course modules

DestinatariProfessionals and businesses

ArrangementsInformation on request

YOUR STARTING POINT

Why choose this course.

Publishing more is not enough: content needs a purpose and a recognizable voice. AI can support editorial work while strategy remains under human direction.

THE SKILLS

What you will learn.

Define recurring themes and goals for a social plan.
Create briefs and drafts consistent with brand voice.
Adapt content across channels with editorial checks.
Organize approvals and effectiveness metrics.

THE PROGRAMME

A course, step by step.

4 course modules

MODULE 1

Strategy and audience

objectives, channels, tone of voice and recurring themes aligned with the brand.

MODULE 2

Editorial planning

idea research, calendars, briefs and repurposing content across formats.

MODULE 3

AI-assisted production

copy drafts, visual proposals, adaptations and accuracy and rights checks.

MODULE 4

Workflows and analysis

approvals, scheduling, content metrics and periodic review.

What the course includes

Applied exercise described in the programme

WHO IT IS FOR

Find your starting point.

Social media managers and content creators
Communication and marketing managers
Professionals and small businesses

Before you start

Basic familiarity with common social formats.
An example brief is sufficient for the exercises.

An example application

Create an editorial plan for a demonstration brand: themes, calendar, drafts for two channels and an approval workflow with review criteria.

YOUR QUESTIONS, ANSWERED

Questions about the course.

Is content published without review?

The method includes reviewing copy and assets before publication, especially claims, images, tone and sensitive information.

Is it suitable for people managing several clients?

Yes. Briefs, prompt libraries and approval steps can keep client identities, data and objectives separate.

How can I find out the duration and participation arrangements?

Use the form on this page to describe your needs and starting level. The school will confirm availability, duration, delivery arrangements, tool requirements and course conditions.

YOUR NEXT STEP

Your next step
starts here.

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